Real Estate Listings + Lead Intake
A high-performance marketing engine that drives and captures qualified leads.
The Context
A luxury real estate brokerage with 20+ agents and a portfolio of high-end residential and commercial properties had a slow, outdated WordPress site. The site failed to showcase listings with the quality expected in their market, and poor mobile performance was costing them leads. They had already adopted Salesforce for CRM and wanted the site to feed leads there automatically.
The Challenge
"The client needed a blazing-fast, visually stunning website that could handle high-resolution imagery and video without lagging on mobile. They also needed a seamless way to route incoming leads to the right agent and into Salesforce, with no manual copying of form submissions. SEO was critical—they wanted to rank for local and property-type keywords."
The Solution
We engineered a custom, high-performance web application with Vite and React, paired with Sanity.io as a headless CMS so agents could update listings and content without developer involvement. We optimized images and media end-to-end, implemented structured data for SEO, and integrated lead capture with automatic routing and Salesforce sync.
Public Facing Site
- Ultra-fast page loads with optimized, lazy-loaded high-res image galleries and optional video
- Advanced property search with dynamic filtering (price, location, beds/baths, amenities)
- SEO-optimized property detail pages with structured data and clean URLs
- Frictionless lead capture forms on every listing and global contact page
- Map-based search and neighborhood context where relevant
- Clear CTAs for schedule viewing and contact agent
Admin & Integrations
- Simple Headless CMS interface for agents to add/edit listings, images, and copy
- Automated email routing of leads to the assigned listing agent with full context
- Direct API integration pushing lead data into Salesforce (contact + activity)
- Optional A/B testing on hero and CTA placement via CMS-driven variants
System Interface
High-impact, fast-loading hero section
Dynamic property filtering
Immersive property detail page
Integrated lead capture form
Business Outcomes
Increased lead conversion rate by 120% compared to the previous site
Improved page load speeds from 6.5s to 1.2s on average
Ranked on Page 1 for 15 new targeted local SEO keywords within 3 months
Leads now flow into Salesforce within seconds, eliminating manual data entry
Architecture Notes & Lessons
Balancing high-quality luxury imagery with web performance was challenging. We implemented aggressive image optimization (WebP, responsive srcset, blur-up placeholders) and lazy loading so the site felt fast without sacrificing visual fidelity. We would run a Core Web Vitals budget in CI on the next project to catch regressions early.
Architecture
The site is built with Vite and React for fast builds and a snappy SPA experience; critical content is pre-rendered or server-rendered where needed for SEO. Sanity.io serves as the headless CMS with a custom schema for listings, agents, and pages. Serverless functions (Vercel) handle form submissions, validation, and secure calls to the Salesforce API so API keys never touch the client.